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On the occasion of Pink October , Gena Jewelry has chosen to support the Gustave Roussy Institute , the first cancer center in Europe and their Compass project .

The COMPASS program aims to determine the most effective therapeutic strategies for women with relapsed triple-negative breast cancer.
This cancer represents 15% of breast cancers , or about 7,500 women each year in France. 40% of these women are under 40 years old.

Gena Jewelry has designed a mixed bracelet , made up of a black, pink or beige cord, with a silver and zircon medallion representing the sign of the league against cancer .
For the purchase of a bracelet, €10 is donated to the Gustave Roussy Institute to support their clinical trials against Triple Negative breast cancer.

The spokespersons for this operation are none other than Camille Lacourt , Alice Detollenaere and Marine Lorphelin . The former Olympic champion, his partner cured of breast cancer in 2019 and the former Miss France doctor immediately agreed to support the project .