GENA X KLEENGEL
For Valentine's Day, Kleengel and Gena Jewelry designed a special box to thank the healthcare staff at the Gustave Roussy Institute , the leading cancer center in Europe.
The box contains Kleengel hand sanitizer, a cotton mask, a limited edition Gena Jewelry piece and a p-key protection key.
On February 14, 2021, Alice Detollenaere , who was diagnosed with breast cancer in 2019, and Jenna Tournay, founder of Gena Jewelry, went to distribute more than 250 boxes .
GENA X PARIS HOSPITALS FOUNDATION
Beyond a desire to create, Marine Lorphelin , former Miss France and doctor, and Jenna Tournay, founder of Gena Jewelry, wanted to give meaning to their collaboration.
For this first collaboration , Gena by Marine Lorphelin , they chose to support the Fondation des Hôpitaux de Paris : An association that helps improve the daily lives of patients, caregivers and helpers in hospitals or nursing homes.
In the midst of the pandemic, this partnership proved to be an obvious choice for the two female entrepreneurs.
Throughout the co-creation period, €2 per order was donated to the foundation . At the end of the campaign, over €3,000 was raised and 2,500 bottles of hand sanitizer were donated.
GENA X SOLIDARITY WOMEN
Following the success of the first Gena by Marine Lorphelin collection, the two young women wanted to repeat the experience with a second capsule collection.
This time, they wanted to show their support for the association Solidarité Femme by donating part of the profits to the association.
Solidarité Femme is a network of associations providing reception, support and accommodation for women victims of violence.
GENA X GUSTAVE ROUSSY
For Breast Cancer Awareness Month , Gena Jewelry has chosen to support the Gustave Roussy Institute , the leading cancer center in Europe, and their Compass project.
The COMPASS program aims to determine the most effective therapeutic strategies for women with relapsed triple-negative breast cancer.
This cancer represents 15% of breast cancers , or approximately 7,500 women each year in France. 40% of these women are under 40 years old.
Gena Jewelry has designed a unisex bracelet , composed of a black, pink or beige cord, with a silver and zircon medallion representing the symbol of the League Against Cancer.
For every bracelet purchased, €10 is donated to the Gustave Roussy Institute to support their clinical trials against Triple Negative breast cancer.
The spokespeople for this operation are none other than Camille Lacourt, Alice Detollenaere, and Marine Lorphelin . The former Olympic champion, his partner who recovered from breast cancer in 2019, and the former Miss France, a doctor, immediately agreed to support the project.