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Beyond a desire to create, Marine Lorphelin , former Miss France and doctor, and Jenna Tournay, founder of Gena Jewelry, wanted to give meaning to their collaboration.

For this first Gena by Marine Lorphelin collaboration, they have chosen to support the Fondation des Hôpitaux de Paris : An association that improves the daily lives of caregivers and carers in hospitals or EHPADs.

In the midst of the pandemic, this association proved to be obvious for the two female entrepreneurs.

Throughout the co-creation period, €2 per order was donated to the foundation . At the end of the operation, more than €3,000 was collected and 2,500 bottles of hydroalcoholic gel were donated.