The name "Gena" came naturally to the founder. A blend of her first name, "Jenna," and "Gemme," a term used in jewelry. The message of her collections is powerful: every woman has her own unique beauty and personality. It is this fusion that creates the richness of today's women—strong women who break free from conventions, who dare, and who are not afraid to assert themselves.

After graduating from the ESMOD fashion school in Paris, Jenna Tournay wanted to work in the world of luxury ready-to-wear. She quickly realized that something was missing for her to truly thrive. She therefore pursued her studies with a master's degree at the International School of Luxury Marketing in Paris, specializing in jewelry and watchmaking.

At 30, after several years in the communications department of jewelry houses, she wants to democratize it by highlighting an entirely natural and much more accessible stone: ZIRCONIUM.

Formed at the same time as our Earth, Zircon is one of the oldest gemstones. Long overlooked by designers, Zircon has a brilliance close to that of a diamond and "allows all women to shine at affordable prices."

Jenna spontaneously sent her first creations to Marine Lorphelin. The model, Miss France, and general practitioner was immediately captivated by the initial designs.

Gena jewelry has been a constant companion to Marine in her daily life as a doctor, as well as in her personal adventures. With her hectic lifestyle, she rarely has time to change them. Resistant to the test of time, they have never lost their sparkle. Marine felt a natural desire to help all women shine.

The two friends began designing capsule collections together, Gena by Marine Lorphelin. This is the story of a meeting between two women destined to collaborate and help you all look your best.